We caught up with Christian Bird – senior designer at international design and branding agency Design Bridge, just round the corner from LLUSTRE HQ in Clerkenwell. He is also the designer behind the fabulous Edge of Belgravia knives – whose design is as sharp as their zircomium oxide (yup, that’s right) ceramic blades.
SO DID YOU ALWAYS KNOW YOU WERE GOING TO BE A DESIGNER?
I’ve always loved design, probably before I knew what the word meant. I was always drawing and making things as a kid. If you have strong ideas as your basis for doing something, you can make anything.
HOW DID YOU GET INVOLVED WITH EDGE OF BELGRAVIA?
I met Freddie Ostland through a mutual friend. I was really interested in his idea – to make really striking high quality kitchenware.Freddie had done a lot of research about ceramic blades and he really wanted to do a range of knives. The brief was to design a knife you wouldn’t want to put in a drawer. There are similarities to Alessi there, I suppose – kitchen tools that look so great you’d leave them out on display.
So Freddie and I teamed up. My brother is a chef, so I had some insight into that world. I also did a sushi course and a cocktail making course to get a feel for the kinds of tools you might need to produce professional quality cooking. I get to do that kind of thing quite a lot in my job, actually – one of the perks of being a designer!
Freddie met up with lots of head chefs in Belgravia and asked them to use the knives in their kitchens – they were properly tested in the field! So the knives don’t just look great, they’re rated very highly by the professionals.
THE BRIEF WAS TO DESIGN A KNIFE YOU WOULDN’T WANT TO PUT IN A DRAWER.
SO WHAT’S YOUR PROUDEST CULINARY CREATION?
I’m not sure, but my brother can do all kinds of creative things in the kitchen – honestly with these knives you can be really creative.
TELL US ABOUT THE CERAMIC KNIVES – HOW DO YOU MAKE A KNIFE OUT OF CERAMICS? AND WHY DON’T YOU EVER NEED TO SHARPEN IT?
The ceramic blade is made up of zircomium oxide in a very specific process. The blade is forged under a very high pressure – hundreds of tonnes. That makes a very tight molecular structure, which means it’s pretty tough. Once it’s been sharpened you don’t need to sharpen it for years.
YUP, THEY’RE PRETTY SHARP, BUT WE ALSO LOVE THE WAY THEY LOOK AND FEEL.
The whole concept is that the look of the knives is inspired by the blades themselves. I think they’re very striking, I mean, they look sharp! But each facet of the handle is designed to fit very neatly in the hand, so you get all the support you need to cut safely and precisely. The slightly rubberised handle gives added grip. But there’s also a weird sensation thing going on – it looks really sharp, but it feels really comfortable in your hand.
ONCE IT’S BEEN SHARPENED YOU DON’T NEED TO SHARPEN IT FOR YEARS.
WHAT’S WITH THE BOLD COLOURS?
At first we started with the jet black range, but were drawn to the idea of collections, something personal – we’d like to produce different ranges in different colours. I think the sharp green colour really adds to the overall concept.
WHAT’S NEXT FOR YOU AND EDGE OF BELGRAVIA?
We’re exploring new products to complement the range of knives, so expect to see some interesting new designs!
YOU’RE A SENIOR DESIGNER AT DESIGN BRIDGE – HOW DOES THAT COMPARE TO WORKING WITH EDGE OF BELGRAVIA?
At Design Bridge, I’m heavily involved in branding across lots of disciplines from structure, to graphics, digital and communications. I find it a really interesting way to work and a more traditional way of designing. In the past many designers and agencies were multidisciplinary. Look at Conran, Fletcher/Forbes/Gill – all working across a wide range of design services. At the heart of design, its all about ideas.
I come from an old school of design, I was taught by Ray Gregory– Ray is very well known in the design industry, he instilled a great design ethic in his students which revolved around defining the question behind the problem at hand and then solving it. I found that approach inspiring and I think our approach to creative strategy at Design Bridge- digging deeper and working across lots of disciplines is really beneficial to our clients.
AT DESIGN BRIDGE, I’M HEAVILY INVOLVED IN BRANDING ACROSS LOTS OF DISCIPLINES FROM STRUCTURE, TO GRAPHICS, DIGITAL AND COMMUNICATIONS. I FIND IT A REALLY INTERESTING WAY TO WORK AND A MORE TRADITIONAL WAY OF DESIGNING.
So I have the best of both worlds, I work on really creative international projects as a senior designer at Design Bridge and on a product in my own time that I’ve designed closely with the manufacturer. It’s a direct, creative process, but also really good fun!
AND WHAT’S THE FIRST THING YOU REMEMBER MAKING?
A guitar. That’s when I fell in love with design – when I realised you could make something yourself. It sounded bloody awful, and it looked pretty bad too! I’ve still got it actually, I’m working on getting another guitar manufactured right now. It’s a bass guitar, and I hope it’s going to look and sound a lot better than the first one!
GOLDMAN: Staying this course, says Guskiewicz, a long time concussion researcher and member of the NFL’s head, neck and spine committee, means continuing with rules changes like last year’s decision to move up kickoffs by five yards. He says it resulted in 42 percent fewer concussions on kickoff plays. Exxon increases cheap nfl jerseys
its dividend after each year and this was the last dividend for the year. I believe the next dividend will be higher than the $0.63 per share, keeping in mind the history of the company.. And though his streak of cheap nfl jerseys
games (playoffs included) with at least a half sack now stands at eight, Miller will continue to lose steam in this race unless his dominance hits a new level and, more importantly, Denver starts winning again. Last week: 4. Always a team capable of outscoring almost anyone in the league with Colin Kaepernick at the helm, the 49ers lost to a team that recorded only 193 total yards and 13 points. Their inability to get in the endzone has hampered the 49ers’ season and unless their fortunes turnaround soon, they look set to be watching the playoffs this year.. Fun to watch and a lot of people say, hey, he’s just being himself. Reminds me of Joe namath. Major League Baseball (MLB) players went on strike midseason in 1994 wholesale Jerseys
when they refused to accept a salary cap. The rest of the season, including the World Series, was canceled. I can’t go out and play catch with you. I can’t throw you batting practice. The genre of supposedly horrific games is now so overpopulated that few genuinely manage to scare hardened gamers, even if they are nine years old. Outlast should be a gloriously frightening exception, for nine and nineteen year old gamers alike. Some of them can be just chronic, old, just wear and cheap nfl jerseys
tear, like pitchers or quarterbacks in the National Football League. Griffin arrived at the team facility not knowing if he had been formally designated for return by the team. The professional football player about to play the biggest game of his life in front of the just fans in history. And he has become an inspiration by tackling a challenge it on and off the field. Set in the near future on a planet resembling Earth, the plot doesn’t seem as gripping as the battles, which include spectacular set pieces. Online play will also be a drawcard. “He’s not a good fiddle player, and he’s not a good steel guitar player, but everything else he can play. Reeds, brass instruments, guitar, vibes. See press on the outside? Check to the fade. And we should expect to see similar production from Marshall (9 119 1 TD) moving forward because this is where the ball is going in the Bears’ offense with Jay Cutler (21 35 333 2TD 1INT) at QB.. There was a quarterback controversy cheap jerseys
in the offseason on whether Hoyer or Manziel would start for the Browns. When Hoyer won the job, most just figured that it would be a matter of time before Manziel eventually took over the gig.
Joe Philbin got a stay of execution after the 2014 season. You have to believe they’d have to make the playoffs in 2015 for wholesale jerseys china
him to continue as the head coach.. No, only action talks and Im afraid people just do not know how to take action. I guess I’ve always known that as a leader. I’m against social injustice.”Marshallsaid the move was an of solidarity withKaepernick, hisfraternity brother and teammate at the University of Nevada. Kaepernick began his protests in preseason games to bring attention to “racism and police brutality.”Marshall added he would continue not to stand during the national anthem before games, and that he would donate an undisclosed amount to charities supporting his cause. Do you think Ricky Gervais or Simon Cowell would last one second under a judge’s condemning glare? No, and not just because they’re British or known serial killers. Rude people are the worst.”How about those low hanging celebrity fruits, eh? I can’t believe people are still inviting me to things. This injury requires surgery to repair the torn tendon. Post surgery rehabilitation includes exercises to improve range of motion, flexibility and strength. Subscribe to USA TODAYAlready a print edition subscriber, but don’t have a login?Activate your digital access.Manage your account settings.My AccountLog OutHitting the midpoint of the NFL season also means we’re halfway to jordan sale
Black Monday and all the movement among coaching staffs that follows.Dating to the hiring cycle after the 2012 season, 21 teams have combined for 29 head coaching changes. That’s almost an nfl jerseys china
entire league’s worth of head coaches cycled out in a four year span, not including interim coaches, suggesting the same mistakes are occurring league wide and the pool of candidates equipped for success may not have time to properly regenerate.There’s a long conversation to be had (as I did with a number of NFL executives and industry insiders the past week) about how to break the pattern, if that’s even possible, considering some teams must loseevery yearand with that comes pressure to make changes.USA TODAYNFL hot seat rankings: Another coach suddenly in jeopardy?Widespread fear of backlash towards unconventional thinking is one issue, buoyed in the hiring process by recent bad endings with coaches from college (Chip Kelly with the Philadelphia Eagles), the CFL (Marc Trestman with the Chicago Bears) and lower level NFL assistant positions (Jim Tomsula with the San Francisco 49ers).Recency bias is always a factor, too.But that doesn’t mean there’s a total void in the type of candidates many owners seem most comfortable hiring: “hot” offensive and defensive coordinators from NFL teams coming off good seasons.Of those 29 new hires in the past four years, 19 were plucked from OC or DC jobs, including oakley sunglasses
three internal promotions last year. cheap jerseys